The preference and superior accessibility of online stores are no new news. The world is growing exponentially in eCommerce, showing encouragement and enthusiasm for online shopping. For the smallest of the small things, every good needed to maintain the pace of life, technology has made it accessible through the power of a few clicks.
Are You Planning an Update to Your Website but are Afraid to Lose Ranking and Leads?
Businesses have rebranded their credibility and visibility, entering chartbusters through the popularity of websites. Take any flourishing brand name you can think of and immediately an efficient and captivating website will follow. It is indeed a fact, that websites are the new best salesman for brands. Any name looking for fame and good revenue numbers has to aid a website prior. With easier manageability, customization, scalable frameworks, and robust feedback systems, websites are a win for developers and sellers as well. Surely, there wouldn’t be a better time to invest in website designing and development than now.
The most important component of a website and in turn business is rating. Reviews that build word of mouth around the internet and turn visitors into potential customers. Before buying any product today, checking reviews is a smart tradition. However, technology evolves and reinvents itself in seconds, and surely websites will need to follow the same pathway. While the timeline for development for each website is different, depending upon functionality, content management, and traffic, once in two years is standard prescription, disadvantageous to none.
How to Launch a New Website Successfully without Losing Your Ranking on Google and Other Search Engines?
With new and better graphic tools, content management systems, database systems, and security frameworks, upgradation and maintenance are of equivalent importance to selling a good quality product. However, upgrading or redesigning shouldn’t translate to starting from scratch, and losing previous years of hard work. Nor should it mean inefficiency and nonfunctionality, becoming a hindrance in the business. Ratings are built through years of improvement and strategies, a company’s proud treasure.
Let’s have a look at some steps to incorporate while redesigning your website and not losing one but credible reviews and ratings.
Keep A Record of The Past For The Future
Having a detailed descriptive review of your current stats and inventory will help in analyzing future trends and success. Noting down current SEO ranking, significant keywords, most attractive domains, designing structure, URLs, meta description, and taglines will reduce your efforts numerously for the future. Don’t forget to give equal attention to blocked pages and major bugs encountered during previous years, to ensure the same issues will not trouble again in the future. Once all the core data is gathered in one place, it can be reused and recycled for better results and growth. While you figure out new achievements for the new website, these will help maintain the set standards.
Don’t touch the content
Writing new content is the same as starting as fresh. Generally, the upgradation altogether is focused on the designs and statics of the website. When adding content to a new design, try to reuse the previous one as much as possible, only making distinctive and unnoticeable changes. New words require new evaluation and optimization. The use of traditional tags and keywords, same format taglines, and meta description will promote consistency and uniformity, keeping rankings the same.
Retain Your Structure and Architecture
Developing a new navigation and organization system will be problematic for both seller and customer. Retaining the most significant parts of the framework will also help to encounter future technical issues with better proficiency and time effectiveness. Not to mention, retention is also a cost-effective way of development. Many search engines get optimized and familiar with website architecture and completely bringing in a new one is bound to affect ratings. Undoubtedly, the purpose of redesigning is to add better features and appearance to the online store and should reflect the customers, for no visitor likes a website unchanged for decades. Adding and eliminating features is inevitable, however, the key features should follow the same procedure and space.
Remember the part about not hindering your workflow or simply stopping conducting business because of redesigning? Here’s how to achieve it. For every main page and traffic-attracting webpages, a fast and efficient redirect should be placed. The contact and feedback system should run with the same competency and security. Transactions and data should be preserved as ferociously as before and the previous website shouldn’t lose its competitiveness. Redirection helps customers avail of prior services with the same ease and prevents any revenue loss.
Keep an Eye Out During Testing
After extensive designing and development, a website is made ready to launch by testing. After conducting various rounds of debugging and environment adaptations only, a website can be called error-free and ready for launching. However, when testing the website on a stage platform, a platform meant to analyze response to living pages before launch, block out the search engine optimization. Indexing previous content will confuse search engines with duplicate content. Many renowned tools like WordPress, and HubSpot provide features to clone pages or skip repetitive content. Contact the professional web development agency for web design services to get better resulst on Google or other search engines.